BFM Business’ Grand Prize for Digital Acceleration rewards the ambition, innovation and boldness of the year’s best digital transformation projects. On October 4th, during a Gala dinner at the Ritz hotel in Paris, and in front of 200 professionals, Maxit and Casino received the « Digital Acceleration in Retail » Prize, for the Casino Max application.
Launched in 2017, the Casino Max app allows for a playful, seamless and 100% digital shopper experience, thanks to a simplified and personalized shopping journey. Dematerialized loyalty card, self scanning, mobile payment, personalized promotions, “Casino Max eXtra” subscription… Casino Max continues to develop increasingly innovative features for its users.
- 2,3 millions downloads since launch
- Used by 1 in 5 Casino shoppers
- Over 300 000 users visit the app more than 8 times per month
- 30 000 self scanning transactions each week;