The 39th edition of the LSA innovation trophies brought together 600 retail professionals, manufacturers and distributors on December 12 2018, at the Sablons Theater in Neuilly-sur-Seine.
"Cross-channel award": The Casino Max app
Launched in October 2017, the Casino Max mobile app enables Groupe Casino’s brands to improve and strengthen the in-store consumer experience: less time spent at the register, mobile payment, exclusive promotions, targeted discount coupons, dematerialized receipts, augmented loyalty program…
The application now covers all Casino stores, a total of about 500 retail points in France.
1.8 million downloads
15% of Casino Max users are loyal Casino Hyper- or Supermarket shoppers
Over 300,000 users visit the app each month, with on average 8 monthly visits
Over 500,000 mobile payments have been made since the application was launched