What is it?
With the Challenges, Maxit gamifies and personalizes the users’ experience for the Casino Max and Leader Price mobile applications, by setting a personalized challenge (reaching a number of transactions, a amount spent, etc.). The Challenges unfold over several days or weeks, and generally require several purchase acts, which is a way of retaining customers. Once the challenge has been accomplished, several types of rewards exist (discounts, jackpot, immediate discount, chance to participate in a lotery).
By studying the app users’ transactional data, Maxit can understand their profiles, and develop clustering algorithms. The Challenges to reach are ajusted to the consumers’ habits. This layer of intelligence allows us to offer a unique loyalty mecanism, based on digital and personalization principles. This also enables us to boost our operations’ profitability. If one user typically has a lower average spending basket, the goals to reach will be lower, thus maximising the engagement and challenge participation rate.